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C & C++
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Digital Marketing Syllabus :

1. SEARCH ENGINE OPTIMIZATION (SEO)
On-Page Optimization
 Fundamental On-page Factors 
 Site speed analysis 
 Importance of Domain Names 
 File name Optimization 
 Static Vs Dynamic File Optimization 
 Title Tag Optimization 
 Meta Tags Optimization 
 Headers Optimization 
 SEO Content Writing 
 Anchor Links Optimization 
 Image Tag Optimization 
 Creating HTML and XML sitemaps 
 Robot.txt and its importance 
 URL Redirecting Techniques using .htaccess 
 Custom 404 Error Page 
Off-Page Optimization
 Introduction to Offsite Optimization 
 Submission to search engines 
 Google Link Scheme guidelines 
 Linking Building Methodology 
 Types of Linking Methods 
 Links Analysis Tools 
 Directory Submissions 
 Social Bookmarking 
 Using Classifieds for Inbound traffic 
 Generating Links from QA sites 
 Blogging and Guest Blogging 
 Press Releases 
Google Webmaster Tools
 Adding site and verification 
 Setting Geo target location 
 Search queries analysis 
 Filtering search queries 
 External Links report 
 Crawls stats and Errors 
 Sitemaps 
 Robots.txt and Links Removal 
 HTML Suggestions 
 URL parameters (Dynamic Sites only 
Reports and Management
 Website Position Analysis 
 Website Monthly Reports 
 Paid Tools for monitoring seo campaigns 
2.SEARCH ENGINE MARKETING (SEM)
 PPC Training Introduction 
 PPC Account Setup 
 Google AdWords 
 Yahoo Search Marketing 
 Set-up PPC Campaign 
 PPC campaign Navigation 
 Use My Client Centre (MCC) 
 What is “Click-through-Rates” (CTRs) 
 What is Impression? 
 What is Conversion? 
 What is “Cost/Conversion”? 
 How to increase CTR & Conversion 
 What is Tracking Code? 
 How to do Keyword Research for PPC 
 What is Keyword Research? 
 Research PPC Keywords 
 Select Targeted/related Keywords 
 Analyze Competitors keywords 
 Find Keywords popularity & Search Volume 
 Categorize Keywords in Ad groups 
 PPC Keywords tools and resources 
 How to Create Ads for PPC Campaigns 
 Create Effective Ads Ad groups 
 Bids Management in PPC 
 What is bidding? 
 What is Quality Score? 
 How Quality Score Effect on Bids? 
 How to Increase Position on Search? 
 Bid for Ad position 
 Importance of bidding techniques 
 How important is Landing Page for PPC 
What is Landing Page? 
    Important of Landing Page 
    Optimize your landing pages 
    How to Increase conversion 
    rates Use ‘Calls to Action’ 
 Cost/Conversion 
PPC reporting structure 
    Campaign Performance Reports 
    Keywords Performance Reports 
    Ad group Performance Reports
    Ads Performance Reports 
    PPC Campaigns Tools 
    Google AdWords Tool 
3.SOCIAL MEDIA OPTIMIZATION (SMO)
 What is Social Media? 
 Benefits of using Social Media 
 Social Media Strategy 
 Social Media Metrics in SEO 
Face book Marketing
 Face book Account Setup 
 Different options on Face book (Profiles, Pages, Apps and Groups) 
 Face book page setup 
 Using Graphics on FB 
 Managing the Face book Page 
 Content Creation Strategy 
 Types of Posts 
 Face book Traffic Insights 
 Generating Likes and Shares 
 Implementing Face book Share Button 
 Implementing Face book Like Box 
 Implementing Face book Comments in Site 
 Face book Groups 
 Sponsored Posts in Face book 
Twitter Marketing
 Benefits of Twitter 
 Profile Creation and Management 
 Design the Twitter Page 
 Hash Tags 
Video Marketing
 Creating Account and Channel in YouTube, MetaCafe etc 
 Designing the YouTube Channel 
 Promoting videos on YouTube 
 Monetizing the YouTube Channel 
Blogging
 Why use blogging 
 Word press Blogging Platform 
 Blog Promotion 
 Guest Blogging 
4.SOCIAL MEDIA MARKETING (SMM)
	Using Facebook, Twitter & etc through payment boost your Business 
5.LOCAL BUSINESS LISTINGS
Local Business listing - Optimizing your local search listings to bring new customers right to your business
 Creating local Listing in Search Engine 
 Google Places Setup (Including Images, Videos, Map etc) 
 Placing web site on first page of Google search 
 Lean to make free Online Business Profile Page 
 How to make Monthly Basis Search Engine Visibility Reports 
 Verification on listing , Google reviews 
6. WORDPRESS SEO CONCEPTS
 Using word press how to do SEO works 
7. CREATING A NEW SIMPLE WEBSITE
 Creating a simple website for your business/work using HTML Coding
8. EMAIL MARKETING
 Using Bulk Email service to boost your Business
9. SMS MARKETING
 Using Bulk SMS service to boost your Business 
10. LIVE PRACTICALS
 Live Practical Experience.